THERE’S DOUGH PLACE LIKE HOME
PILLSBURY x NBC



In November 2025, one of America’s most iconic and beloved mascots, the Pillsbury Doughboy, turned 60 (I promise you wouldn’t even be able to tell). To celebrate six decades of the Doughboy popping into homes and kitchens nationwide, we opened the doors to his home for the very first time, via an AR experience. This aired on national TV as part of the winning Pillsbury pitch on Jimmy Fallon’s new NBC show, On Brand With Jimmy Fallon.

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Our cutting-edge website, pokethedoughboy.com, was made for folks who couldn’t be in the Big Apple to poke the Doughboy physically.





Made at Goodby Silverstein & Partners
Creative Directors: Hanna Wittmark, Kate Baynham
Copywriters: Mason Douglass, Quynh Tran
Art Directors: Savannah, Bradford, Toan Mai