THE BOOKCASE FOR TOLERANCE
ANNE FRANK HOUSE
In 1942, Anne Frank moved into a secret annex concealed by a custom-built bookcase. 80 years later, people were still facing growing antisemitism, racism and inequality. To tell their stories, I helped with this massive project to transform Anne Frank's iconic bookcase into an AR app, serving as a portal for users to step inside the true-to-life rooms of Anne Frank herself and four young people suffering from modern day persecution, whose stories were told through personal objects and audio testimonials, with a sole aim to fight discrimination through education.
Highlighted by Little Black Book, Adweek, AdAge Editor's pick, Koffietijd (Dutch Morning Show), LINDA.nl, FWA Site of the Day, TechCrunch App of the Week.
Recognized 4x at Cannes Lions, 5x at D&AD, 10x at One Show, 5x at ADC Global, 1x at ADC*E, 4x at ADCN, Winner at Webby Awards, 1x at Gerety Awards, 4x at Cresta Awards.
Made with the entire village at INNOCEAN Berlin.
Teaser (Directed by Johan Kramer and voiced by Elliot Page)
Room 1: Anne Frank – Writing against the depths of despair
Room 2: Kuei – My stand against racism
Room 3: Mees – My stand against inequality
Room 4: Majd - My stand against prejudice
Room 5: Dalit - My stand against antisemitism