LOVE THE WORK MORE
PERSONAL PROJECT
(Probably what brought you here)
Cannes Lions charges $6,500 for access to their library of award-winning ads called lovethework.com. Nobody has that kind of money. So we birthed a simple idea: lovetheworkmore.com, a website where we hyperlink every single awarded campaign in the entire history of Cannes Lions since 1954 to wherever they are free to view. Because they are all free to view. 60,000+ people visited our site the very first day we launched it. We were summoned to 4 Zoom calls with Simon Cooks (CEO of Cannes Lions) and a handful of lawsuit threats from their organization thanks to this cute little idea. Exhilirating time. Probably the closest I’ve ever got to doing drugs.
Covered by Adweek, Adweek, Adweek, Adweek, Adweek, Adweek, Vietcetera, Resumé, La Réclame, Advertising Vietnam, etc.
Entered as a prank to Cannes Lions and ended up winning a Bronze Lions in PR. Recognized as Best in Show at The Side Show for a Category called “WTF.” Ditto.
Truly a labor of love made with Toan Mai and €2 spent on buying the domain.
To celebrate Cannes’ agreement to open their library free to students and young creatives under 30 worldwide, a kind stranger offer us a free billboard in Midtown Manhattan to make it official.