Cannes Lions charges $6,500 for access to their library of award-winning ads called lovethework.com. Nobody has that kind of money. So we created lovetheworkmore.com, a website where we hyperlink every single awarded campaign in the entire history of Cannes Lions since 1954 to wherever they are free to view. 60,000+ people visited our site the very first day we launched it. We were summoned to four Zoom calls with Simon Cooks (CEO of Cannes Lions) and faced a handful of lawsuit threats from their organization thanks to this cute little idea. Exhilarating time. Probably the closest I’ve ever gotten to doing drugs.
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Entered as a prank to Cannes Lions and won a Bronze Lion in PR. Recognized as Best in Show at The Side Show for a Category called “WTF.” Ditto.
After a series of back-and-forth negotiations, Cannes Lions agreed to open their library for free to students and young creatives under 30 worldwide. A very nice stranger reached out and offered us a free billboard in Midtown Manhattan to make it official.