America’s most iconic mascot, the Pillsbury Doughboy, turned 60. To celebrate six decades of him popping into people’s homes across the country, we opened the door to his home for the very first time via an AR experience at doughplacelikehome.com that allows anyone to transform their home into his.
Featured by NBC’s On Brand with Jimmy Fallon, Muse by Clios, The Globe and Mail, Yahoo, The U.S. Sun, Design Rush, Bake Magazine, etc.
Creative Directors: Hanna Wittmark, Kate Baynham
Copywriters: Mason Douglass, Quynh Tran
Art Directors: Savannah Bradford, Toan Mai
Production: Current Studios