For 60 years, we’ve been inviting the Pillsbury Doughboy into our homes. For his 60th birthday in 2025, he decided to return the favor by opening the door to his home, for the very first time, via an AR experience at doughplacelikehome.com that allows anyone to turn their living room or kitchen into the Doughboy’s, simply by scanning a can of dough.

Featured by NBC’s On Brand with Jimmy Fallon, Muse by Clios, The Globe and Mail, Yahoo, The U.S. Sun and Design Rush.





We put some vintage items in his home on sales: slippers, milk cups, and a cookie jar (which sold out in 6 hours). 



We also listed his house on Zillow. It is, however, off market.



Agency: Goodby Silverstein & Partners
Creative Directors: Hanna Wittmark, Kate Baynham
Copywriters: Mason Douglass, Quynh Tran
Art Directors: Savannah Bradford, Toan Mai
AR & Home Build: Current Studios