BAKES UP BIGGER DOUGHBOY
PILLSBURY



We made a 25-feet version of the world’s tiniest mascot, The Pillsbury Doughboy. We then brought him to the Big Apple, carrying the biggest news of his life: Pillsbury biscuits were baking up bigger than ever before. And for the first time, people could poke his belly.

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Our cutting-edge website, pokethedoughboy.com, was made for folks who couldn’t be in the Big Apple to poke the Doughboy physically.



We also caught the attention of Max Kerman, the frontman and co-founder of the Canadian indie rock band Arkells. The band’s very well known. Or so I was told.



And here is basically everything I’ve just said but in a case study.



Made at Goodby Silverstein & Partners
Copywriter: Quynh Tran
Art Directors: Toan Mai, Felipe Antonioli
Creative Directors: Kurt Mills, Daniel Righi
Director: Shelley Lewis
Director of Photography: Quyen Tran
Editor: David Becker