We created a 25-feet inflatable version of The Pillsbury Doughboy. We then brought him to the Big Apple to carry the biggest news of his life: Pillsbury products were baking up bigger than ever before. And for the first time, people could poke Doughboy’s belly.
Featured by Little Black Book and Advertising Week.
A cutting-edge website pokethedoughboy.com was created for folks to poke his belly virtually.
Creative Directors: Hanna Wittmark, Kate Baynham
Copywriters: Mason Douglass, Quynh Tran
Art Directors: Savannah Bradford, Toan Mai