We created a 25-feet inflatable version of The Pillsbury Doughboy. We then brought him to the Big Apple to carry the biggest news of his life: Pillsbury products were baking up bigger than ever before. And for the first time, people could poke Doughboy’s belly.

Featured by Little Black Book and Advertising Week.




A cutting-edge website pokethedoughboy.com was created for folks to poke his belly. Virtually.



Made with Mason Douglass, Savannah Bradford, Hanna Wittmark, Kate Baynham and Toan Mai at Goodby Silverstein & Partners.